Is The Adoption Of Digital Fashion Really More Sustainable?

Introduction The fashion industry’s incessant transition into the digital landscape is a perfect example of how lines between the digital and physical worlds are blurring. The advent of Metaverse and Web 3.0 has pushed fashion designers to showcase their IRL collections through digital clothing platforms — providing unique ways for people to interact with fashion trends online. Impressive, isn’t it? Well, in this post we will get acquainted with the world of “Digital Fashion” and share ways you can shop for it in 2023! So let’s cut to the chase and dive right in, shall we? What is digital fashion? Digital fashion allows consumers to try a virtual dress that has been digitally adapted (virtually fitted) to their bodies through “Virtual Try On” technology powered by Augmented Reality. The idea is to build a fashion product or culture in which the digital dress will become as exclusive as the real one. Imagine gifting someone a dress that doesn’t physically exist. That’s digital fashion for you. It successfully represents the link between virtual reality and tailoring, but shouldn’t be boiled down to just a glorified version of an Instagram filter. Is digital fashion an art? Yes, digital fashion is an art. It is essentially an extension of a designer’s digital illustrations. But, digital fashion is more than simply an art gallery. It is an opportunity for fashion designers to showcase their creativity by using digital fashion platforms that allows them to develop more revenue streams. After all, fashion designers can turn their digital outfits into Non-Fungible Tokens (NFTs) and trade them using blockchain. How to shop for digital fashion? Now that you know how digital fashion functions, it’s time to get in the game! One of the best ways to shop for digital fashion is through digitalfashion marketplaces. These online marketplaces foster cyber couture and push design boundaries — redefining the world of fashion as we know it. Here are some of the renowned digital fashion houses and marketplaces worth mentioning in the post. Feel free to check them out as the digital fashion products on them are exciting enough to captivate fashion enthusiasts worldwide ● DRESSX ● Replicant ● Auroboros ● DIGITALAX ● The Dematerialised ● Tribute Brand ● XR Couture ● UNXD ● The Fabricant ● Carlings ● Rtfkt ● Happy99 ● Republiqe These digital fashion marketplaces function by using real-time Augmented Reality. Consumers can use their camera phones to try digital fashion products for free. Not just that, consumers will have the choice of transactions when purchasing digital fashion. They can either use “on-chain” or “off-chain” transactions. The former requires users to own a cryptocurrency wallet or open one inside the digital fashion platform, allowing them to turn clothing into a digital asset. The latter involves payment through regular credit cards. Dont miss out on our digital fashion auction taking place between the 26- 29 Jan 2023. Click here and get ready to bid on exclusive items for your digital collectibles. It’s your opportunity to build a spectacular digital wardrobe and collect digital fashion art to show off online! Final thoughts! “Digital Fashion” is still an emerging trend that has the potential to make digital wearables and fashion NFTs more accessible — especially since it is powered by exciting innovations. However, brands need to make more and more consumers aware of the attractive features of digital fashion, more importantly, its affordability. We believe that the meta-closet or digital closet is the way of the future and people will give attention to building a digital wardrobe parallel to building a physical one. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts in the blog!

RTISTIQ TEAM

23 Nov 2022

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After months-long waiting and the 2020 cancellation, the Met Gala is about to take place on Monday, September 13. The high-profile event is a fundraising benefit for the Metropolitan Museum of Art in New York City. Under her decades-long patronage of the fashion editor-in-chief of Vogue USA, Anna Wintour has transformed this social and charitable event into the “Fashion’s biggest night out”. Each year it attracts larger crowds and an impressive list of A-class celebrities among the guests and co-hosts. The Costume Institute will host its first two-part exhibition, on the theme of American fashion, during 2021 and 2022. Part one, “In America: A Lexicon of Fashion,” will open in the Anna Wintour Costume Center on September 18, 2021, and will remain on display when “In America: An Anthology of Fashion,” opens on May 5, 2022, in the period rooms of the American Wing. Both shows will run through September 5, 2022. Rihanna wearing a spectacular gown created by the Chinese designer Guo Pei at Met Gala 2015 The biggest names in Hollywood are set to descend upon the Metropolitan Museum of Art in a breathtaking red-carpet parade of avant-garde ensembles celebrating fashion as a form of art. On this occasion, we are looking back at the permanent exchange of ideas, concepts, and inspiration between designers and artists. Elsa Schiaparelli The Lobster Dress designed by Elsa Schiaparelli in 1937 in collaboration with Salvador Dali A 2017 reedition of Schiappirelli’s design One of the most avant-gardist fashion designers, who remains a rich source of inspiration even today, is Elsa Schiaparelli. She had a keen interest in Dadaism and Surrealism and was part of the social circle of Francis Picabia and Man Ray. Besides being credited with creating the first sweater with a surrealist trompe l’oeil image of a bow, the first newspaper print (repurposed by Jean Paul Gaultier for his couture debut and now considered a staple look of the 90s after being worn by the fictional character Carrie Bradshaw in the HBO TV series Sex and the City) and the first wrap dress (later revisited and adopted by the American designer Diane von Fürstenberg in the 1970s), she is well known for her many collaborations with some of the most innovative artists from the 1930s and ’40s. The Swiss artist Alberto Giacometti cast in bronze one-of-a-kind buttons for Schiappirelli’s coats. Man Ray often asked her to model for his photographs. Meret Oppenheim designed a fur bracelet in 1936 for Schiaparelli’s winter collection, the piece was the precursor to the artist’s iconic surrealist fur-covered teacup. An evening coat embroidered in a pattern that reads simultaneously as a vase and two confronting was a product of her collaboration with Jean Cocteau. Perhaps her most famous collaboration was with the surrealist Spanish artist Salvador Dali. In 1935 the duo designed a perfume bottle shaped like a telephone dial, in 1937 the Shoe hat was inspired by a photograph of Dalì with his wife’s slipper on his head. Often considered scandalous, as the artists themselves and the female figures that wore dresses (Wallis Simpson were the Lobster Dress on her honeymoon), Schiaparelli’s couture creations stood the test of time. The House of Schiaparelli decided to reedit the infamous Lobster dress for the Spring 2017 season. Schiaparelli's collaborations with Dada and Surrealist artists resulted in some of the most renowned works of twentieth-century haute couture Dior Fall/winter 2020/2021 collection, Le Mythe Dior inspired by surrealist female artists Maria Grazia Chiuri Another couturier whose creativity has been shaped by feminist art is the head designer of Dior, the Italian designer Maria Grazia Chiuri. In 2020 Chiuri commission Judi Chicago, the subversive feminist artist, to create a set-cum-art installation for the iconic couture house’s spring runway show at the Musée Rodin in Paris. More recently, for the fall/winter 2020/2021 collection (Le Mythe Dior), during the difficult times of the Covid-19 pandemic, the designer created a fairytale world populated by nymphs and naiads, Venus, Narcissus, a faun and inspired by the less-known Surrealist artists and muses: Lee Miller, Dora Maar, Dorothea Tanning, Leonora Carrington, and Jacqueline Lamba. “Surrealist images manage to make visible what is in itself invisible,” Chiuri said of the collection in a statement. “I’m interested in mystery and magic, which are also a way of exorcising uncertainty about the future.” Yves Saint Laurent The Mondrian Dress design by Yves Saint Laurent in 1965 Piet Mondrian Composition C (No.III) with Red, Yellow and Blue No other moment in the history of fashion captured the public’s imagination better than the Mondrian dress designed by the French designer Yves Saint Laurent in the 1960s. This period coincided with the women’s liberation movement when women started wearing mini-skirts and loose-fitting dresses that placed fewer constraints on the body. Saint Laurent realized that the planarity of the A dress, very fashionable at that time, was an ideal field for color blocks. He demonstrated a great skill of dressmaking, setting each block of jersey to create the resemblance with the Mondrian paintings and at the same time to accommodate the curves of the female body in the grid of seams. Yves Saint Laurent went on to create haute couture outfits inspired by other artists such as Van Gogh and Picasso, but his Mondrian dress remains until today one of the most recognizable designs and at the same time a cultural symbol of the 60s. Few designers can claim such a profound influence on the way women dress as Yves Saint Laurent. The pieces he pioneered – the man’s tuxedo, cut for a woman’s body, the safari jacket, the trench coat – are now so congruous with women’s wardrobes that they seem like they have been there forever. The marriage between art and fashion is more stable than ever. As recent as 2020, Moschino’s Creative Director Jeremy Scott took inspiration from famous painters in his Spring/Summer 2020 collection with models appearing to have stepped straight out of a Picasso’s cubist masterpieces. Pierpaolo Piccioli, the creative director of the Italian house Valentino envisioned for his most recent collection a dialogue with more than 15 emerging artists and established artists—including names like Luca Coser, Jamie Nares, Wu Rui, and Malte Zenses. Discover more artworks by emerging and established artists in our curated collections.

RtistiQ

13 Sep 2021

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In a rapidly changing world, the art industry has been profoundly impacted by the digital age and the emergence of millennials as a driving force in shaping its landscape. Olyvia Kwok-Decani, an esteemed expert in the field, provides valuable insights into the pivotal role millennials play in the evolution of art, particularly their influence on art consumption, creation, and the integration of technology. New era in the art market: As we delve into 2023, a significant shift has occurred, with millennials surpassing previous generations in art spending, marking a new era in the art market. The Art Basel-UBS report highlights this trend, revealing that millennials have exceeded boomers in their investment in artwork, leading to a notable increase in sales. Olyvia emphasizes this shift, stating, "Millennials spend four times as much as boomers and double the spending of Gen X." The digital age This has had a transformative shift. Growing up immersed in technology, millennials have wholeheartedly embraced digital art and non-fungible tokens (NFTs) with great enthusiasm. Digital platforms have become fundamental for showcasing and acquiring artwork, fostering a strong sense of community among artists and art enthusiasts alike. Recognizing the significance of these platforms, Olyvia emphasizes, "Social media has emerged as a powerful marketing tool for artists and galleries to engage with the millennial audience, who predominantly consume art digitally." Influence of millennials Artists are adapting their practices to cater to this tech-savvy generation. The integration of digital tools and experiences has become paramount, enabling artists to provide immersive and interactive encounters for their audience. The boundaries between technology and art have blurred, giving rise to innovative forms of expression and exploration. Olyvia notes “that this shift has opened up new avenues for artists to connect with a broader audience and forge stronger bonds within the art community.” Art consumption: Millennials' interest in art extends beyond mere consumption; they are actively leaving their mark as artists. A wave of talented millennial artists has emerged, bringing forth fresh perspectives and themes that captivate the contemporary art scene. Notable names such as Sadie Burnette, Sam Falls, and Lu Yang have garnered recognition for their distinctive approaches, leaving a lasting impact. Millennials prioritize experiences and emotional connections when engaging with art, seeking works that provoke thought and challenge traditional norms. Consequently, politically themed artwork has experienced a surge, as artists utilize their craft to voice opinions and address pressing social issues. Digital engagement Millennials' impact on the art world transcends aesthetics and digital engagement. Olyvia underscores the fact that millennials view art as “enjoyable assets and increasingly consider it a viable financial investment”. Art has become a popular avenue for wealth accumulation among this generation, offering an alternative to conventional investment options. Motivated by financial gains and a desire to support artists, millennials have fuelled the growth of the art market, actively participating in and contributing to the art ecosystem. In conclusion The advent of the digital era has brought about a transformative shift in the art world, with millennials leading the charge. Their profound affinity for technology, quest for meaningful experiences, and financial motivations have redefined the art landscape. From embracing digital platforms to spearheading the creation of immersive art experiences, millennials are reshaping the future of art consumption and creation. As Olyvia Kwok-Decani aptly summarizes, "The millennial influence can be seen in the way art consumption has moved to digital platforms and the innovative approaches artists are taking to engage their audience." With millennials at the forefront, the art world continues to evolve along an exciting trajectory. About The Author Olyvia Kwok Decani Olyvia Kwok Decani has been collecting and investing in art for over 15 years. After graduating from Queen Mary’s University in 2002 with a degree in BSc Statistics, Olyvia opened her first gallery in St. James’s London. With years of experience, alongside in-depth knowledge of the market and an extensive global network, Olyvia continues to be one of the most prestigious and successful individuals in the industry.

OLYVIA KWOK-DECANI

16 Jun 2023

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Are you looking to add some original artwork to your home or office? Buying art online can be a convenient and rewarding experience, allowing you to browse a wide selection of unique pieces from independent artists worldwide. Plus, you'll be supporting the arts community and investing in one-of-a-kind pieces that can add beauty and personality to any space. The online art market has been growing rapidly in recent years. In 2020, online art sales reached $12.4 billion, up from $6.7 billion in 2017. This growth is being driven by several factors, including: The increasing popularity of online shopping. The growing number of art collectors who are comfortable buying art online. The increasing availability of high-quality art online. The convenience of buying art online. We explore further some of the benefits of buying art online and why anyone should consider purchasing art online to expand their Artwork collection. Access to a broader selection of artwork. One of the most significant advantages of buying original artwork online is access to more pieces. Unlike traditional brick-and-mortar galleries, online art marketplaces can feature thousands of works from artists worldwide. You can browse styles, mediums, and price points to find the perfect piece for your space and budget. Many online platforms offer search filters and personalised recommendations to discover new artists and styles. Convenience and ease of shopping. Buying original artwork online offers unparalleled convenience and ease of shopping. You can browse and purchase artwork from the comfort of your home without travelling to a physical gallery or attending an art fair. This is especially beneficial for those with busy schedules or limited mobility. Additionally, online art marketplaces and online galleries often provide detailed information about each piece, including its size, medium, and artist biography, making an informed purchase decision easier. Many platforms offer secure payment options and hassle-free shipping, ensuring a smooth and stress-free buying experience. Direct support for independent artists. One of the most significant benefits of buying original artwork online is its direct support for independent artists. By purchasing artwork directly from the artist or through online marketplaces that support independent creators, you are helping to sustain their livelihood and support their creative endeavours. Emerging artists may have a different level of exposure or financial support than more established artists. Buying original artwork online is a convenient and meaningful way to support the arts community. Ability to discover new and emerging artists. Buying original artwork online allows you to discover new and emerging artists from all over the world. Online marketplaces and artist websites often feature a wide range of styles and mediums, allowing you to explore and find unique pieces you may not have otherwise discovered. Plus, you can snag a great deal on a piece before the artist becomes more well-known and their prices increase. This can be a great way to add variety to your art collection and support up-and-coming artists who are just starting to make a name for themselves in the art world. Some platforms allow you to follow the Artists to know about their next significant event or when they complete the next Artwork to be the first to know and acquire their latest works. Customisable options for framing and display. One of the benefits of buying original artwork online is the customisable options for framing and display. Many online marketplaces and artist websites offer various framing options, allowing you to choose the perfect frame to complement your new piece. Some websites even provide virtual tools to see how the artwork will look in your space before you purchase. This can help you make an informed decision about the size and placement of the piece in your home or office. The ability to customise your new artwork's framing and display options can help you create a truly unique and personalised addition to your collection. Technology is adding to the Art Buying Experience. With increasing technological advancement, buying Art Online through Online Galleries and Marketplaces is becoming more experiential. Use Augmented Reality to project the Artwork in your own space, Artificial Intelligence-based Art recommendations, and Image recognition tools to combine similar works or styles to explore and make your choices. Explore the works, mark your favourites, visualise in your settings and then decide to buy an artwork that suits your interest best. As a closing remark, it is safe to say that Buying Art Online will see more significant growth in coming years to support the democratisation of the Art Market and expand the reach for Artists through Online Galleries and Marketplaces to a newer audience across the globe. RtistiQ is one of the leading online marketplaces for Art, which has adopted new technologies such as Augmented Reality, 3D Spaces, Blockchain and NFC technologies not just to increase the virtual experience of Art Lovers but also to safeguard their investments through digital certification of the works to ensure genuine Authenticity.

RTISTIQ TEAM

30 May 2023

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Over the recent years, the growing art scene in Singapore has gathered much attention across the globe. Singapore has bloomed from just being an important financial hub to also a center of art and culture. For anyone looking to explore this booming art scene in Singapore, the various art museums and galleries in the island is just the right place to visit. The Singapore Art Museum (SAM) Location - 39 Keppel Rd, #01-02 Tanjong Pagar Distripark, Singapore 089065 (Heritage buildings at Bras Basah Road and Queen Street closed for redevelopment) Entirely dedicated to contemporary art, the Singapore Art Museum holds an exquisite collection of artistic works by some of the best local southeast and East Asian artists. While creating a lively art experience for all, it has also organized a variety of exciting art events such as the Singapore Biennale and the Singapore Art Week which also included live art performances, art tours, workshops, etc. It has opened up multiple venues for exhibiting art. Apart from the two heritage buildings, the former St. Joseph’s Institution and the former Catholic Street, the most recent addition is the one in Tanjong Pagar Distripark. The National Gallery Singapore Location – 1 St Andrew's Rd, Singapore 178957 The largest museum of Singaporean and Southeast Asian modern Art, it is sheltered in the two iconic Singapore buildings – the Supreme court building and the City hall. These two monuments are itself great works of art built during the colonial times in Singapore. Today, it is home to some of the best collection of modern Singapore and southeast Asian art including the works of prominent local artists like Georgette Chen, Che Chong Swee and Liu Kang as well as by leading artists from both southeast Asia and the rest of the globe such as Raden Saleh from Indonesia and Latiff Mohidin from Malaysia. The exhibitions in many ways expresses the essence of Singaporean art and heritage. There is also the Keppel Centre for Art Education here which is Singapore’s first foremost art education center that fosters an environment of learning and exploration for youths, children and families. The Art House Location – 1 Old Parliament Ln, Singapore 179429 The art house was first established as the Old Parliament House Limited but it was later was renamed as the Arts House Limited on 19 March 2014. It strives to build up a rich community life by connecting through the diverse artistic productions in Singapore. It hosts art activities and exhibitions on a regular basis facilitating interactions among artists and lovers of art. Gillman Barracks Location – 9 Lock Rd, Singapore 108937 While Gillman Barracks today constitutes a space dedicated to creative art, originally, it was a building constructed in 1936 as army barracks for the British’s 1st Battalion. It was named after General Sir Webb Gillman. In 2012, it was transformed into a space for housing some of the leading art galleries while retaining the main colonial architectural designs. This includes the ShanghART Singapore and Sundaram Tagore Gallery. Today, it exhibits a wide array of top contemporary art from different parts of the globe. Within the same structure is the NTU Centre for Contemporary Art (CCA) Singapore which is a research center that encourages experimentation with contemporary art. Goodman Arts Centre Location – 90 Goodman Rd, Singapore 439053 Established in 2011, the Goodman Arts Centre aims to build a lively space for art lovers to interact and experience different art forms such as fine art, dance, theatre and poetry. It is known for organizing some of the most thought provoking and exciting workshops and performances that reaches out to a diverse audience. Ranging from ceramic arts to cultural dance, there is something for everyone in Goodman Arts Centre. Collectors Contemporary Location – Petro Centre, 5 Jalan Kilang Barat, Singapore Collectors Contemporary brings to the fore innovative artistic productions from across the globe in a single platform; also providing an opportunity for art lovers to own some of these contemporary art works. Its selection of exhibits encompasses extraordinary modern and contemporary artwork of high quality. Famous for housing the largest collection of artworks by the famous icon, Andy Warhol, it also regularly arranges educational events and programs for art students with professional artists thereby creating a space of learning. NUS Museum Location – University Cultural Centre, Singapore Unlike other art museums, the NUS museum is actually a university museum set up to encourage cultural artistic life within the university. To enrich the learning experience, it organizes exhibitions, workshops, film screenings and public programs which is carefully curated. It consists of nine galleries which are mostly focused on presenting Southeast Asian art and culture. This includes four permanent collections – the south and Southeast Asian Collection, the Lee Kong Chian Collection, the Ng Eng Teng Collection and the Straits Chinese Collection. The Parkview Museum Location - L3, Parkview Square 600 North Bridge Road, Singapore The main highlight of the Parkview Museum established by the Parkview Group is Italian contemporary art and is famous for holding the largest Salvador Dali collection outside Spain. It however also figures as an important space that encourages the growth of the local art scene. This organizes solo shows and theme-based exhibitions mostly focused on architectural design and traditional art and culture.

RTISTIQ TEAM

30 Jan 2023

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